Digital Marketing · Wedding marketing for hotels

Destination Wedding Marketing

Your property, our experience, their most beautiful day.

Analyse the reference market

A wedding is the occasion on which people spend the most of all.

The wedding business is worth 300 billion dollars worldwide. Of this, at least 7 billion goes to Italy. The destination wedding, a wedding held far from home that becomes a real journey, is one of the most promising trends in the market. In 2019 wedding tourism brought 1.78 million overall stays to our country, for a turnover of over 486 million.

The most loved regions include Tuscany, Campania and Lombardy; among the locations, villas and historic residences, farm stays, country houses and masserias stand out.

To stand out in this context, it is essential to analyse the reference market, both national and international as well as the local market linked to your own area. Only then will it be possible to position yourself effectively, identifying the strengths of your property and creating a specific product and a unique value proposition.

What we can do for you at this stage

Market analysis
Competitor analysis
Product analysis

Inspire those who are still dreaming

It takes months, sometimes years, to plan the dream wedding.

Long before they start organising the event and getting in touch with suppliers, couples look for ideas on wedding portals and social networks. Stories, photos and videos fuel the imagination of brides.

At this stage the most important thing is to inspire, starting with the strategic positioning of your property through the right channels, and then reaching your target with targeted and specific content.

Tell stories, stir emotions and build a relationship of trust and authority. Make sure that, when the moment comes, they remember you.

What we can do for you at this stage

Facebook Ads campaigns
Brand awareness campaigns
Native advertising
Editorial content

Be found at the right moment

Once they have looked for ideas, it is time to turn them into reality.

The couple is looking around to select and choose the right suppliers for their wedding, starting obviously with the venue. They ask for information, read reviews and make first contacts. The search is now more targeted, and it is important to be found in the right place and at the right moment.

At this stage you need to invest even more in the positioning of your property, link it to the right keywords and make sure it is easily found by those who have a particular area or type of ceremony in mind, as well as, obviously, by those already searching for your brand.

What we can do for you at this stage

Facebook Ads campaigns
Google Ads campaigns
Instagram Ads campaigns
SEO

Meet the couple and get chosen

Here we are at the crucial moment, meeting the couple.

We are not only talking about the face-to-face meeting. Before getting to know you in person and admiring your property up close, the couple will want to get to know you virtually. They will visit your website and your social channels, trying to understand whether you are the right fit for them and whether they can entrust you with their most important day.

It is important to welcome them with the same care you will show them during the visit. With a flawless website, able to move visitors and show your strengths at their best, while also being fast and easy to navigate from any device. With a landing page that clearly and effectively explains your commercial offer and makes it simple and immediate to get in touch and book an appointment.

They have already taken the first step. Now it is up to you to be chosen.

What we can do for you at this stage

Website
Landing page
Complementary services

Make their day unforgettable

The most beautiful day should be an experience to remember for a lifetime.

The couple and their guests want to discover the area and try experiences in line with the Italian lifestyle and the tourist identity of the destination. You can offer them these yourselves. Managing not only the wedding day but the entire stay well will allow you to increase your average revenue and guarantee your customers an unforgettable experience.

Thanks to our specific expertise in the tourism sector, we are able to support you at this stage too, providing tools and services that will allow you to involve your area in the most effective way.

What we can do for you at this stage

Services for the property
Promotion of the area
Tourist experiences

Take them into the future

A single day can be the start of a lasting relationship.

Keep managing the relationship with the couple and the guests of the event in a profitable way. Make sure you provide the tools to share every moment of the event even long afterwards, and nurture the relationship by staying in touch with them and offering them dedicated deals.

The more memorable you have made their stay, the more likely they are to choose you again on future occasions, and to become the first ambassadors of your brand, helping you find new customers.

What we can do for you at this stage

Newsletter management
App for sharing
Dedicated promotions

Why choose Green Consulting?

Make your property a dream venue.

Start a project with us

Experts in tourism

Since 1998 we have been working in digital marketing and software development for the tourism market. Our main clients are hospitality operators. We have worked with hundreds of accommodation properties and dozens of promotion and marketing consortia, and we still do so today, every day. We are mainly present in central and northern Italy, but we have also had important experiences abroad. We know the tourism market and have followed its changes over time. That is why our strategies are tailored to your needs. Don’t turn to just any agency. Entrust your project to those who really know your world.

Our method

All activities are managed according to our methodology, tested on the specific product and market. In the different stages of the bridal journey funnel we use a range of tools and types of communication and promotion, with the aim of maximising quote requests and the visibility of your venue, paying attention to the balance between costs and benefits and to the return on investment. In the stages of analysis, inspiration, search and conversion we identify and work with the right target for your accommodation. In the other stages of the bridal journey our contribution will be indirect, but in support of your sales and communication policies.

Ready to start?

Tell us about your project.

Analyse
Inspire
Be found
Convert
Pamper
Build loyalty