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Digital Marketing · Facebook ADS

Facebook ADS for hotels and tourism

Find your ideal guest and offer them their ideal holiday.

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  • Invest in campaigns
  • Manage your page
  • Reach your target

Why does Facebook matter for your hotel?

According to 2019 estimates, Facebook has more than 2 billion users worldwide, more than 30 million of them in Italy. It is the most used social media platform in the world and the second most used in Italy, behind only YouTube. Its audience is extremely broad and varied in characteristics, tastes and interests.
According to other studies, more than half of Italians book a hotel based on the reviews and reputation it has earned online. A good reputation also depends on your digital presence and on the word of mouth that satisfied guests create, and Facebook is an excellent tool for reaching that goal.
For this reason, Facebook’s value for hotels and other accommodation businesses is now an established fact.

Facebook for hotels.
The Green Consulting method

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We analyze your online presence

Is your hotel already on Facebook? Do you have an active page, or have you already run ads in the past? Whatever the answer, we start by analyzing your current situation in detail, which helps us begin the work in the best way.

We manage your promotion strategy

Facebook offers businesses several tools to promote themselves, and its advertising platform is undoubtedly the one with the greatest potential. That is why we run your campaigns for you, allocating your budget in the best way and continuously optimizing the ads; but above all, we integrate Facebook Ads with other platforms to get the most out of them.

We help with everything else

We help you set up and organize everything you can do yourself, from setting up a page to entering your data and day-to-day management, so you save time and money.

How we use Facebook Ads to promote your hotel

Whoever your customer is, you can find them on Facebook.

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Facebook Ads is the advertising platform that lets you tap into Facebook’s numbers and use the data collected every day on users to search for and find your ideal customer. Whatever target you aim at, the right campaign lets you find them and present your hotel, your rooms and your offers through tailored ads.

  1. 01

    Reach the right people

    The biggest strength of Facebook Ads lies in the huge variety of data collected on its users, and therefore in the chance to profile your typical customer with extreme precision. You can build an audience for your campaign based on age, gender, place of residence or geographic location, interests, relationships and much more. That narrows the field, so your ad does not reach people who are not interested. When you set up a campaign with a specific audience, which we will study together based on your hotel and its type of business, you can reach the right people for each of the products or offers you propose.

  2. 02

    Build customer loyalty

    If you already have customers to start from, everything becomes simpler. Use the data you hold, for example email addresses, as the basis for a custom campaign. Once they are loaded into the system, Facebook will look for matches among its own users and build a personalized audience for you. This way you can stay in touch with customers you have already won and bring them back for a new stay even after some time, which increases both loyalty to your brand and the revenue from each customer.

  3. 03

    Find new customers

    Having a custom audience pays off twice. Besides keeping in touch with the customers you already have, it is easier to find new ones. Through a lookalike audience campaign, Facebook identifies which users share characteristics and interests with your starting audience, and lets you reach new potential customers who resemble the ones you have already won. This means a higher chance that people will be interested in your ads, and an easier route to conversion.

  4. 04

    Reach people near you

    Facebook’s geolocation feature is an extra advantage for your hotel. It lets you reach customers by using their presence in your area at a given moment. Promote the restaurant, the bar or the wellness centre of your property with a geolocated campaign. Reach the people nearby who need your services, and offer them what they are looking for at the right moment.

What do you get from using Facebook for your hotel?

Target customers

These are the people who have already interacted with you, the ones interested in your property and what it has to offer, the ones in your area. Don’t waste time on people who aren’t interested. Choose the right customers and offer them your best.

Direct bookings

Customers you win through a campaign arrive on your landing page or your website and book directly with you. No middleman, no commission. That way you can set your own terms and offer better prices.

Brand awareness

With the right strategy, Facebook will become your hotel’s best ally. Your presence there, combined with the right campaign, can make your brand memorable. Showcase your strengths and be remembered by people who have already stayed with you, and by those looking for their next holiday.

Facebook for tourism

There’s more to the tourism industry than hospitality. We’re well aware that the market is made up of many different players, and that their stories and needs are just as varied.
If you’re part of a hotel consortium or a tourism board and you’re looking for a way to promote your area, its beauty and the experiences it offers, get in touch. We’ll help you strengthen your presence by planning the right Facebook campaign for you too.

How to manage your hotel’s Facebook page

Having someone else run your hotel’s Facebook page isn’t as simple as it might seem. You need someone who learns all about your property from scratch, who is familiar with the area it’s in and who, above all, constantly keeps up with what’s going on. Anyone who works at the property and experiences it from the inside has a huge advantage. They already know it. They know the places and the people, and they’re already there when something interesting happens.
The best hotel Facebook pages tell the stories no one else could tell.
That’s why our advice is to learn to manage your page yourself or hand the job over to your staff, and to invest your digital budget where it can do the most for you, which is in a campaign planned and run by advertising professionals.

Why choose Green Consulting?

Put us to the test. Your next campaign is ready to launch.

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  1. 01

    Experts in tourism

    Since 1998 we have helped hoteliers communicate online successfully. We have worked with hundreds of accommodation businesses and dozens of destination promotion and marketing consortia, and we still do, every day. We know the tourism market and have followed its changes over time, which is why our digital strategies are built around your needs. Don’t hire just any agency. Entrust your digital project to people who really know your world.

  2. 02

    Less budget, better results

    Setting up a campaign is within everyone’s reach, but making it profitable is not as simple. Improvising can cost you time and money. With the know-how of a team of professionals like the one at Green Consulting, you can get the most out of every ad, because we monitor the campaigns constantly and know where to step in and what to do to make them more profitable. That way you optimize your budget and don’t risk wasting it where it isn’t needed.

  3. 03

    Facebook is just the beginning

    Our advertising method does not stop at setting up a single campaign. It includes several tools and channels that work together and communicate with each other, which increases contact points and the chances of conversion. We can design multichannel campaigns for you that reach the customer at several stages of their journey, and build integrations with Google Ads and with your booking engine or the data analytics software you use.

  4. 04

    Specific reports

    In our reports we use all the data the Facebook Ads platform provides and integrate it with other analysis tools. We measure what happens during and after the campaign (from the click on the ad to the landing on the page and on to contact with the property) and we judge the results against parameters specific to the tourism market. We can tell you how much each campaign cost you and what it returned in booking revenue.

Frequently asked questions

You can, but is it worth it? Creating a Facebook page for your hotel and managing it is certainly something you or your staff can handle, but using Facebook Ads requires much more technical knowledge. You have to factor in the time it takes to train, set up the campaigns, monitor them and keep optimizing them, time you could spend running your property and doing what you know and love most.

Neither platform is better than the other in absolute terms. It depends on your goals, the type of customer you cater to, your target market and many other factors. Our advice is to get them working together. By investing part of your budget in each platform, you can achieve greater results than by putting it all into just one.

If you decide to run a Facebook campaign on its own, the budget to invest starts at a minimum of €200 a month. If, on the other hand, you want to harness the potential of several platforms with a package of campaigns designed to work together, get in touch straight away.

What can we do for you?

Tell us about your project.

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