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Digital Marketing · Hospitality photography

Photography services for hotels, restaurants and hospitality properties

Photos are the first thing a guest sees of your property, and often the only thing they decide on. We photograph hotels, restaurants, B&Bs and holiday rentals in Umbria and across Italy, with images that show your place as it really is and hold up on your website, on booking portals and in campaigns.

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Your hotel’s photos decide the booking before the words do

People looking for somewhere to stay or eat look at the photos before they read a single line of text. On Booking, on Google, on Instagram the decision forms fast, and it is driven almost entirely by images. If your photos are dark or crooked, or predate your last refurbishment, everything else (website, campaigns, rates) starts at a disadvantage.
We have worked in tourism since 1998, and that changes how we photograph a property. A guest room is not a film set. We make it read clearly, with the right light and without the wide-angle distortion that inflates spaces and sets guests up for disappointment on arrival, the kind that ends up in the reviews. We want your guest to find exactly what they saw online.
The scope goes well beyond the hotel itself, because we work with hotels, B&Bs, farm stays, holiday homes and short-let apartments, restaurants, wineries, travel portals and tourism consortia. The angle and the schedule change; the method does not.

What a hospitality photo shoot includes

We build every shoot with you. Together we pick what your website, your portal listings and the coming months of campaigns actually need.

Guest rooms and suites

We shoot every room type with balanced light, beds and fabrics properly prepared, and corrected perspectives that never misrepresent the size of the space.

Interior and common-area photography

Lobbies, breakfast rooms, spas, meeting rooms. Interior photography needs long exposures and careful handling of mixed light, with windows, spotlights and warm lamps all in the same frame.

Food and dining rooms for restaurants

Plated dishes, table settings, dining-room details and the atmosphere of service. We work with your chef on the signature dishes and shoot at the hours when the light shows the room at its best.

Exteriors, surroundings and the local area

Façade, pool, garden, view. Plus the context shots (village, hills, vineyards, trails) that sell the stay and not just the room.

360-degree virtual tour

A navigable hotel virtual tour, published on your website and, where available, on your Google business listing, moving smoothly between rooms, common areas and outdoor spaces.

Delivery, formats and usage rights

We export the files in the crops and sizes your website, portals and social channels ask for, with file names and alt text ready to use. Usage rights are written out plainly in your quote.

The five stages of a hotel shoot, from site visit to delivery

They hold even if you find the photographer yourself. A B&B shoot and a large hotel shoot follow the same path on different timescales, and what changes the result is how many of these stages actually happen before shoot day.

  1. 01

    Briefing and objectives

    First comes the decision about what the photos are for, whether that’s rebuilding the website, feeding portal listings, launching a campaign or presenting a new space. Only you can answer that, and the shot list comes from your answer, not the other way round. Anyone who turns up without that list photographs whatever is in front of them.

  2. 02

    Site visit and lighting plan

    Whoever photographs your property has to see it first, to learn how the building is oriented and which hours of the day give each space its best light. That gives you an hour-by-hour schedule, built to stay out of the way of the day’s work, breakfast and check-out included.

  3. 03

    Preparing the spaces

    Rooms made up, surfaces cleared, details attended to. This is the stage that shapes the final result most, and no photographer can do it alone, because without your housekeeping and front-of-house staff, shoot day gets spent moving objects around instead of taking pictures.

  4. 04

    Shoot day

    The photographer works through the planned order, on a tripod, controlling the artificial light. You look at the previews on site, while the kit is still set up, and that’s the only moment when a correction costs nothing. After that, redoing a space means coming back another day.

  5. 05

    Selection, post-production and delivery

    After the shoot there’s still the selection, the colour and perspective correction, and the export in the formats your website and the portals ask for. Ask for delivery organised space by space and ready to upload, because a folder of randomly named files gets opened twice and then never again.

The shoot works only if you get the property ready

The best photos come from a property that is ready. This is the list we share with clients a few days before the session.

  • Block the rooms to be photographed. They need to be free and freshly made up, not just vacated at check-out.
  • Linen pressed, pillows arranged, covers free of creases and marks.
  • Remove signage, power strips, bins, used towels and personal items from every space.
  • All bulbs working and of the same colour temperature within each room.
  • Glass, mirrors and glossy surfaces cleaned, because they show up far more in photographs than in person.
  • Plants alive and cared for, fresh flowers where they genuinely add something.
  • The restaurant needs complete table settings, clean linen, and plates and glasses with no smears.
  • Agree with the chef which dishes will be photographed and who plates them on the day.
  • Gather your logo, colours and brand materials, so we can match the images to the rest of your communication.

Generalist photographer or hotel photography specialist?

An excellent wedding photographer is not automatically the right photographer for hotels. What changes is the purpose of the work, not just the kit.

AspectGeneralist photographerHotel photography specialist
Purpose of the shotAn image that is beautiful in itself, for the portfolio.An image that makes people choose your property over the others on the same results page.
Knowledge of the spacesImprovised on site, space by space.Already knows what a guest looks for in a room, in a spa, in a breakfast room.
Delivered formatsA single high-resolution export.Different crops and file sizes for website, Booking, Airbnb, Google and social.
Impact on operationsThe property adapts to the set.The shoot fits between check-out and check-in, without stopping your business.
What happens nextFiles delivered, engagement over.The photos go into the website, the portal listings and the campaigns, with the people who shot them still on the team.

Photographer in Perugia, Terni and across Umbria

We are based in Terni, and Umbria is the region we know best, with properties surrounded by greenery, hill villages, wineries, farm stays and restaurants across Terni, Perugia, Orvieto, Spoleto, Assisi and the Valnerina. Knowing which season and which hour shows a place at its best is an advantage you can see in the photographs.
If you are looking for a photographer in Perugia or Terni for your property, you get a single point of contact here, because the shoot, the website that will host the images and the campaigns that will use them all come from the same team. No handing files between suppliers who never speak to each other.
We also work outside the region. We group several days into the same trip, so you pay for the journey once instead of on every session.

Frequently asked questions

We do not publish a price list, because the cost is built on the variables of each job, such as how many room types need shooting, whether the restaurant or a virtual tour is included, how many days the property requires, whether travel is involved. After a short call we send a written quote stating the images delivered, formats, timings and usage rights, with no open-ended items.

The schedule is set during the site visit, when we assign each space to the time slot where it gets its best light. A B&B with a handful of rooms is usually covered in one session; a hotel with several room types, a spa and a restaurant needs several days, spread out so they never clash with check-in, check-out or table service.

Yes, and we deliver them ready for it. The same shot is exported in several versions, because every channel has its own rules. Websites want light, responsive images, portals impose minimum ratios and resolutions, social channels want vertical formats. We also prepare file names and alt text, which help the images surface in Google searches.

Yes, you can add the virtual tour to the shoot. We capture the main spaces in 360 degrees and publish the tour on your website and, where available, on your Google listing, so anyone weighing you up can move between rooms, common areas and outdoor spaces before booking. Best done on the same days as the photos, while the property is already prepared.

Yes, these are two of the areas we work in most often. For restaurants we shoot dishes, dining room and the atmosphere of service, agreeing with the chef which menu items to represent. For holiday homes and short-let apartments we build sets designed for Airbnb and the other portals, where the first image and the order of the gallery matter more than any description.

Whenever something changes that a guest will see, such as a refurbishment, new furniture, a pool, a redesigned menu. Beyond renovations, add a second season to your library, because a property photographed only in summer cannot speak to someone planning a winter weekend. A few targeted updates beat an archive that ages all at once.

Let’s talk about your project

Request a quote to bring your project to life, win more enquiries and keep your customers coming back.

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+39 0744 431492 info@greenconsulting.it