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Digital Marketing · PPC campaigns for hotels

PPC campaigns for hotels and tourism

Invest in promotion with a campaign built around your property.

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  • Integrate more campaigns with each other
  • Measure the results of your campaigns
  • Optimize your investment

What pay per click (PPC) is

Pay per click (PPC) is an advertising model widely used in online advertising, designed to generate qualified traffic to a website or a landing page.
Unlike other systems, which charge a variable cost based on the number of views (impressions), with PPC the cost is only charged when someone actually clicks an ad. This is called cost per click. The cost per click varies with several factors, such as the platform used, first of all, but also the quality and relevance of the ads.
A PPC campaign is one of the most effective tools a hotel has for promoting itself and bringing guests all the way to a booking. You can set up campaigns to suit the season and the events, or use them to promote packages and special offers. You can switch them on or off, pause them or restart them, depending on your needs.

With pay per click for hotels

Reach the people who are looking for you with a tailored campaign

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  1. Results in the short term

    Unlike other strategies, which take longer, you can set up a campaign in very little time and see a first result quickly.

  2. You do not need a large budget

    You can start with a small investment and increase it step by step if you think it makes sense, always keeping control of the money you spend.

  3. You measure and optimize

    Pay per click platforms give you a wealth of data on how campaigns perform. Results can be measured and optimized according to your needs.

Six practical PPC campaign examples for hotels

  1. 01

    Paid Search campaign

    You invest in specific keywords to improve your position in search engines and reach people looking for your services.

  2. 02

    Paid Social campaign

    Reach your audience through social media. Increase the reach of your posts and aim your ads at the right audience.

  3. 03

    Custom campaign

    A social campaign that uses the data you already hold, building an ideal audience from the guests you have already had.

  4. 04

    Brand Protection campaign

    With this kind of search campaign you use PPC to protect your hotel from OTAs and intermediaries, and reclaim the top position.

  5. 05

    Remarketing campaign

    Track the path of people who have interacted with you, and show your ad again across different platforms to maximize conversions.

  6. 06

    Geotargeted campaign

    Use location systems to offer your hotel’s services to people nearby at a specific moment.

PPC campaigns for hotels, with Facebook Ads or Google Ads?

It is one of the questions people ask most often when they think about starting a pay per click campaign for a hotel. Is Facebook Ads or Google Ads better? Between the two best-known and most widely used platforms, which one will deliver the best results? There is no real answer, because they are different platforms with different characteristics.

Facebook Ads is a push marketing platform. It taps into a latent need, because the user is not actively looking for a product, and it is the ad that sparks the need. It analyzes users’ interests and characteristics to choose who sees the ad. It reaches people earlier in the conversion path.

Learn more about Facebook Ads

Google Ads is a pull marketing platform. It taps into an expressed need, because the user actively searches for what they need, and the ad responds precisely to that request. It shows ads according to search intent and the keywords the user enters. It reaches people further along the conversion path.

Learn more about Google Ads

The answer? Use them together

Our advertising method does not stop at setting up a single campaign. It includes several tools and channels that work together and communicate with each other, which increases contact points and the chances of conversion. We can design multichannel campaigns that reach the customer at several stages of their journey, build automations that connect the channels, and use the data from one platform to feed another. Don’t settle for a single campaign. Build your own path and make the most of every PPC opportunity for your hotel.
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The stages of a PPC campaign for hotels

  1. 01

    Preliminary study

    First we carefully analyze your property and the kind of guest who will be the target of the campaign. We assess the market, your area and your competitors, to decide which platform and which type of campaign will work best for you. Then we set the goals to reach and the KPIs (key performance indicators) that will keep the campaign on track and let us measure the results. Finally we decide where to allocate the initial budget and how to use it most effectively.

  2. 02

    Launch phase

    We create the ads, using the words and images best suited to catch the guest’s attention. If needed, we set up a landing page to receive the campaign, so that no clicks are wasted and they lead precisely to the goal we want to reach. At this point we start the campaign. We set the parameters, upload the ads, connect them to the landing page and get ready to go.

  3. 03

    Monitoring and optimization

    The heart of a campaign is the data. The platforms we use let us measure every aspect and monitor performance constantly. Depending on the type of campaign and the channel used, we regularly check a set of parameters, analyze the results and make the adjustments needed, both to the settings and to the budget spent. That way nothing goes to waste, and your campaigns always perform at their best.

  4. 04

    Reporting

    How can you be sure a campaign was profitable or not? You need a complete report that lets you not only understand the results of the campaign, but also relate them to bookings and revenue. This is where our twenty years of experience in tourism make the difference. We don’t just report the technical data. We help you judge pay per click as a business tool for your hotel and fit it into your commercial strategy.

Why choose Green Consulting?

Put us to the test. Your next campaign is ready to launch.

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  1. Experts in tourism

    Since 1998 we have helped hoteliers communicate online successfully. We have worked with hundreds of accommodation businesses and dozens of destination promotion and marketing consortia, and we still do, every day. We know the tourism market and have followed its changes over time, which is why our strategies are built around your needs. Don’t hire just any agency. Entrust your digital project to people who really know your world.

  2. Less budget, better results

    Setting up a campaign is within everyone’s reach, but making it profitable is not as simple. Improvising can cost you time and money. With the know-how of a team of professionals like the one at Green Consulting, you can get the most out of every ad, because we monitor our PPC campaigns for hotels constantly and know where to step in and what to do to make them more profitable. That way you optimize your budget and don’t risk wasting it where it isn’t needed.

  3. Complete, specific reports

    In our reports we use all the data the PPC platforms provide and integrate it with other analysis tools. We measure what happens during and after the campaign, from the click on the ad to the landing on the page and on to contact with the property, and we judge the results against parameters specific to the tourism market. We can tell you how much each campaign cost you and what it returned in booking revenue.

Frequently asked questions

You can, but is it worth it? You have to factor in the time it takes to train, set up the campaigns, monitor them and keep optimizing them. That is time you could spend running your property and doing what you know and love most.

Our advice is to start with PPC, and only then think about an organic SEO strategy. By analyzing your hotel we can see whether you need both, and work out the best solution together with you.

If you decide to run a single campaign, the budget to invest starts at around €200 a month. If you want to use several platforms with a package of campaigns designed to work together, get in touch straight away.

What can we do for you?

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