Digital Marketing · Native Advertising
Native advertising
Contextual advertising that works.
An ad that doesn’t look like an ad, but instead fits naturally into the user’s experience without bothering them, as traditional banners often do. This is the basic idea behind native advertising.
Engage without disrupting
Unlike a few years ago, people browsing are ever less receptive to banner ads. This is known as banner blindness. But if a piece of content is interesting and engaging, and fits well into the flow of information in front of them, there is a far greater chance of catching the user’s attention. A native ad is contextual advertising, visually similar to the content of the page it appears on; an example is in-feed ads that appear on social media, or suggestions of related content at the end of a newspaper article or blog post.
Reach the leading publishers
Through networks that specialise in native, your ads can appear on the websites of the leading publishers, and on thematic news portals with thousands of visits a day. When the ad is published, some general parameters are set to ensure the closest possible relevance to the page where it will appear; afterwards the ad is monitored to identify placements, remove the irrelevant ones and optimise the others. Native advertising also has its place in tourism. We have tested it for regional promotion initiatives that would hardly have reached the right audience with other kinds of campaign, with excellent results and contained costs.
What do you get with native advertising?
Engage without disrupting
Reach the leading publishers
Cut the cost of your campaigns
Fit into an existing flow of information without interrupting it
Build reputation through co-branding with authoritative publishers
Cut costs, because a native ad is far cheaper than other channels
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